Having a social media presence is a crucial part of your overall marketing strategy, helping brands increase their awareness and generate website traffic.
The CDO no longer only handles risk mitigation; this position now brings higher revenue to businesses.
Chatbots handle conversations with potential clients that are at the top of the sales funnel, collect necessary information, and alert agents of new leads.
There's a misconception that having employees sprawled across multiple time zones can make managing a team difficult. However, this isn't the case.
With customers engaging in conversations across social media networks, blogs, and forums, businesses should track and monitor these conversations.
Whatever lead generation method you choose, whether it be email marketing, social media, video, or some other tool, start with superb content.
Globally expanding can improve a company's potential for growth. However, entering a global market isn't an easy task. It takes the right team to succeed.
Thanks to social automation tools, businesses can keep their profiles updated with fresh content without spending hours on social channels.
Repetitive tasks can prevent agents from focusing on their significant business goals. However, automation helps agents become more efficient day-to-day.
In an increasingly automated world and workplace, how do human capabilities compete with machines and artificial intelligence?
As emails increase, it's become more challenging for businesses to stand out among all of the other messages flooding their customers' inboxes.
Real estate agents must measure the performance of their marketing campaigns in order to understand the effectiveness of their marketing efforts.
While companies have long focused on the strategy behind effectively managing millennials, a new generation, Generation Z, is also joining the workforce.
Social selling focuses on lead nurturing on social media channels, essentially taking the real estate sales funnel and applying it to social media.
Many people wait until spring to begin searching for a new home. However, this doesn’t mean agents should shy away from selling homes during the colder months.
As the trend for iBuyers in cities across the nation grows, so does the concern among real estate agents worried that iBuyers will reduce the need for agents.
The impact of big data on real estate is massive. Here's why it's time to pay attention to the power of predictive analytics in the real estate market.
From writing an e-book to maintaining a website blog, there are numerous ways entrepreneurs and executives can leverage content.
How often have you heard someone say, “most small businesses fail within the first year,” or even “99 percent of small businesses fail within the first year?”
An agent’s job entails meeting strangers and showing properties alone in remote locations. Therefore, it’s no surprise that many real estate professionals feel unsafe while on the job.
Every agent wants to get new leads. To do so, they must be willing to try new tactics. Check out five lead generation tactics that agents often overlook.
While automation takes care of manual, time-consuming tasks and frees up time, personalization is crucial as well. Learn how to blend the two.
PropertySimple CEO, Adrian Fisher, reflects on the top lessons he's learned as the founder of a real estate tech start-up.
From bringing more attention to the company to building trust in consumers, personal branding is incredibly beneficial. Here are four tactics to implement.
Learn how social selling can help you move prospects down the sales funnel.
Employee advocacy plays a critical role in an organization's social media marketing strategy. Here's how you can promote it in your company.
Having a profile on a brokerage website just won’t cut it. Agents who maintain their own website attract more leads and build better brand recognition.
Maintaining relations with clients is one of the essential responsibilities of a real estate agent. A majority of business will come from customer retention.
Many home buyers seek information to educate themselves on the market before speaking to an agent. Educational content helps to stand out from their competition.
AI is infiltrating every industry, including real estate. What was once a lagging industry, faces massive change now – and in the future.
Agents should not fear that technology will replace them. Instead, they should embrace it and use it to their competitive advantage.
Tech is transforming the way people buy, sell, and rent properties. From mobile apps and neighborhood news to smart homes and 3D floor plans.
Once a company is ready to launch a new feature, they’ll need to let everyone know about it. How they announce a new product update can make or break adoption.
Real estate is one of the few industries that impact virtually all of us: industry insides and the tech's role in the future of real estate.
Industry insiders spend their time and careers, in part, by monitoring the trends that will determine what the future of real estate looks like.
Entrepreneurs who try to appeal to everyone risk appealing to no one. To build a successful business and personal brand, you need to focus on a niche.
While marketing automation is reaching mass adoption, the bad news is that there are many automation mistakes people do that damage a company's credibility.
A solid social media strategy is critical to the success of any business's marketing efforts. The good news is that it doesn't have to come at a high cost.
Marketing partnerships come in many forms, but they offer a way to get your message out to more of your target audience.
Instagram has introduced a new way for businesses to engage with its platform. This social media network is rolling out new profile pages for local businesses.
With so much content flooding the market, using episodic content marketing set your content apart from competitors and keep your audience coming back for more.
Agents must embrace technology or they risk getting left behind in an industry that's quickly evolving. This is just the beginning.
How grow businesses in South America and the US. Five tips for expanding your enterprise globally.
Being able to write an engaging email subject line that motivates clients to open the email is critical for a successful email marketing strategy.
Traditional sales tactics have begun to shift thanks to social media networks. Social selling gives salespeople the ability to connect with customers.
Content marketing is crucial to bringing in new, qualified leads. A robust strategy will get real estate agents 3x more leads than paid search advertising.
As a real estate agent, you must build a personal brand to compete with the industry leaders. Automation tools help you develop a relationship with your leads.
Most agents have some kind of online marketing campaign in place, but now it’s time to implement social selling skills for higher sales and stronger connections.
Personal branding best practices change as often as social networks do, which means entrepreneurs have to stay updated.
Remind customers of your local market expertise so they’re ready to make a move when it’s time to jump back in.
As any agent will testify, real estate is a highly competitive market. The primary place people go for their property needs and services is the Internet.
Keep your eye on these four cities—they have the potential to change the way real estate professionals do business.
Once you master the big social channels (Facebook, Twitter, Instagram, LinkedIn, etc.), there is still more work to be done.
It used to be that announcing their brokerage was enough to generate business for a real estate agent.
These four tips will help agents take advantage of the marketing tools offered by the social media giant.
Here’s a look at how technology is changing the real estate industry and the trends leading the way.
With the rise of platforms consumers expect more video from businesses to help them learn about products and discover new trends.
Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video.
Video marketing is one of the most powerful tools in real estate. 39 percent of all buyers use online video sites in their home search.
BuzzFeed is a digital media powerhouse that brought in over 57 billion video views on Facebook and over 7 billion views on YouTube last year.
The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out.
With so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up your brand online.
With the right marketing strategies, you can appeal to the millennial generation, even if your industry doesn't.
Now that video is king, real estate agents should develop a live video strategy.
Podcasting is one of the most effective mediums in the modern world.
Most real estate agents have to manage their personal branding.
Though it is one of the most effective real estate marketing tools, social media must be used with finesse and know-how.
Realtors that want to be successful on social media need to come up with a unique marketing campaign.
If you respond correctly, a negative review doesn’t have to taint your brand.
You’ve heard about millennials, but there’s a new group moving into the housing market: Generation Z.
In the age of the internet, people are often exposed to your reputation—online or offline—before they even meet you.
New artificial intelligence and automation tools are helping agents unlock more information for their own businesses as well as for their clients.
Virtual reality (VR) and augmented reality (AR) are turning the industry on its heels.
Today, having a social media presence is as important as having an informative website.
If you want to ensure your brand stands out from the rest, you need to get creative in your marketing efforts. This is where social media comes in.
Building a Facebook presence and engaging users can have significant benefits and help any real estate business grow.
As a solo entrepreneur or “solopreneur,” responsibility for your brand’s image rests on your shoulders.
With over 700 million active users, engagement rates on Instagram are often up to 10x higher than other platforms such as Facebook.
By adapting your content for different platforms, not only will you squeeze the most value out of your efforts, but you’ll also maximize your reach.
For real estate agents, video can be one of the best ways to target potential home buyers and sellers.
Real estate is a competitive market. Anyone who ventures into this field needs to take every opportunity to stand out.
In today’s digital world, having a recognizable brand isn’t just for large enterprises. It's critical for almost all industries, especially real estate.